305 Hoops, is a pro bono client that connects under privileged high school student-athletes with thousands of college basketball coaches across the country. Providing them a full-cycle service to develop, educate and assist with the opportunity to play college hoops. The task was to provide a refresh to the overall brand. The scope of work included creating a new logo, refresh to the UX/UI on the creative on the site, adding a new format within the social/sharing component, and applying this look and feel to all their promotional advertorial elements (posters, e-mails, merchandise, etc