With the launch of Dell’s new line of Ultra book family inspired by Intel notebooks, we were tasked to create two unique Richmedia ads that would let the user explore the great features that each tablet provided. Each banner functioned differently, for the two age differentials we were targeted to attract and were used within YouTube’s Richmedia Mast Head Home Page. In this project I was the lead Interactive Art Director providing visual and storyboard/animation guidance.
