The client was launching a new secret sandwich and they wanted fans to creatively construct their own version of what they thought the new sandwich would look like. To further entice followers to enter this contest we had a celebrity Tito El Bambino a recording artist promoting this launch who also would drop clues on the Wendy’s sponsored YouTube page. The winner, who used the exact ingredients, not only won Facebook Superhero status but also got tickets and airfare for Tito’s concert. The builder was created as a Facebook tab app but also was launched as a standalone mobile app.
Burger Builder App
The Wendy’s Supreme Mozzarella Burger Builder was created and featured as a Facebook tab app but due to the fact that it was so popular the client requested we continue the campaign with a standalone mobile app version.
